In February 2020, Safet Kubat founded the Rijeke Bosne i Herzegovine "Budi promjena" (Rivers of Bosnia and Herzegovina “Be the Change”) Facebook group because he could no longer see garbage in rivers and nature. He wanted to do more to solve this problem. Since then, he has motivated more than 20,000 people to take Facebook activism to the streets and create a real environmental movement. Activists and members of the group organized 3,500 actions to clean rivers and green areas, planted about 90 thousand trees and released more than 100 thousand fish younge into rivers and wild streams throughout BiH